About Us

Engineered From Experience

Built by manufacturing leaders, MADERA was created from firsthand experience navigating the challenges of modern industrial operations. We understand that data alone doesn’t improve performance ... action does. That’s why we develop intelligent software designed to help organizations transform insight into measurable operational results.

We help manufacturers:

  • Drive performance improvement in manufacturing facilities through innovative technology.
  • Increase operator engagement and improve management effectiveness with intuitive software.
  • Maximize reliability and profitability with cost-effective solutions.

Leadership

Our team has decades of experience in high-volume industrial manufacturing operations driving performance improvement. We’ve experienced firsthand the limitations of outdated performance management software, which led us to develop a smarter, more effective standard for transforming operational data into actionable intelligence.

Founder & CEO

Mike Steele

Mike founded MADERA on a simple premise: manufacturers deserve software built by people who actually understand their world. His career began on the floor of a high-volume industrial manufacturing operation in Chile in 1994 and has since taken him to nearly 20 countries across 3 continents—consulting, strategizing, and leading organizations using methodologies that deliver real, sustainable results. A veteran of the U.S. Marine Corps, Mike brings the same discipline and conviction to MADERA that has defined his career.

Customer Experience Manager

Jeremiah Lackey

Jeremiah is the person our clients hear from first—and most. With over 20 years in manufacturing operations, engineering, and maintenance, he knows the challenges our clients face because he’s faced them himself, including leading successful business unit turnarounds in automotive and flooring. At MADERA, he channels that experience into every training session, installation, and support call, making sure our clients receive real value from the software from day one.

Principal Solutions Engineer

Clayton Robbins

Clay gets things working—and keeps them that way. With 20 years as a maintenance, operations, and automation leader, he has a deep background in reducing downtime, driving automation projects, and building smarter maintenance strategies. As a Certified Maintenance and Reliability Professional, he brings that same analytical rigor to MADERA’s software implementations, from programming and installs to training and troubleshooting.

Inspired by one of nature’s problem-solvers, the MADERA brand reflects precision, insight, and action.

Just as woodpeckers detect hidden threats beneath the surface, protecting the health of a tree, MADERA helps manufacturers uncover the root causes behind operational inefficiencies, equipment constraints, and performance barriers — transforming complex data into actionable intelligence.

Company Values

Trust is Non-negotiable.

Our business is built on integrity and accountability. We believe transparency, honesty, and doing exactly what we promise are the foundation of lasting partnerships.

01

Collective Intelligence Wins.

We bring together talented thinkers, builders, and problem-solvers who believe collaboration produces stronger ideas and better outcomes.

02

Engineered for Excellence.

We are uncompromising when it comes to quality. Every feature, every workflow, and every product is built with precision and a commitment to exceptional customer outcomes.

03

Always Improving Forward.

Software should evolve as fast as the industries it serves. We challenge convention, think creatively, and continuously build smarter ways to solve real operational problems.

04

Are you ready? Let's build something together.