MADERA is a cloud-based software platform built for high-volume industrial manufacturing operations. The platform includes three products: Aspen (downtime tracking and analytics), Birch (root cause analysis and action planning), and Cedar (quality management — currently in beta). The products work both independently and together.
FAQ
General Questions
Who is MADERA built for?
Manufacturing operations teams — operators, supervisors, reliability engineers, maintenance teams, plant managers, and corporate operations leadership — in high-volume industrial settings. Today we serve all types of operations, from medical device manufacturing, to forest products (sawmilling and pellet milling), to solar cell manufacturing. MADERA fits any manufacturing operation where downtime, RCA, and quality variance are operational priorities.
ASPEN: Downtime Tracking
How does Aspen capture downtime?
Aspen connects directly to your facility’s PLCs, MES, and SQL databases — capturing downtime events automatically as machine status changes. Operators add reason codes through an intuitive touch-screen interface, but the timing data is machine-recorded, not operator-entered. This eliminates the memory gaps, bias, and time inflation that come with manual logging.
What hardware does Aspen require?
Aspen ships with a touch-screen interface for each machine center or production line where you want downtime captured. Our team configures the hardware to your specifications, drop-ships it to your facility ready to plug and play and supports the install remotely. PLC integration is handled separately as part of setup.
How long does Aspen take to install?
Most Aspen installations are running is as little as four weeks: week one for configuration, week two for hardware install and PLC connectivity, week three for onsite training, week four for feedback and adjustments. Larger multi-facility rollouts run on a per-site cadence.
BIRCH: Root Cause Analysis & Action Planning
Does Birch require Aspen?
No, but Birch is significantly more powerful when paired with Aspen. With Aspen, downtime events automatically trigger RCAs in Birch based on criteria (duration, frequency) defined by each client, with the full event context (machine center, line, failure code, duration, shift, operator, etc.).
Without Aspen, RCAs are user-created. The workflow still works, but the data feed is manual. Also, Birch is not limited to doing RCA’s and tracking Action Plans solely for downtime. Birch can be used for any issue that should be fully understood to avoid it recurring (safety, quality control, customer complaints, employee retention, etc.).
CEDAR: Quality Management
When will Cedar be generally available?
Cedar is currently in beta with selected partners. General availability is planned for Q4 2026. If you’re a current MADERA customer and quality management is a priority, contact us about beta access.
Is Cedar only for Sawmills?
No. Three of the first 4 modules included in Cedar are geared towards Sawmill operations including kiln drying, planer drill test, and grading accuracy. We also have quality audits, which is broad and configurable to most industries. More modules will come as we see a need and other industries require it.
Pricing & Subscription
How is MADERA priced?
MADERA modules are sold on a monthly subscription, scoped by company, based on the number of machine centers in a facility, and the number of facilities where MADERA is being deployed. There’s no per-user seat charge. Request a quote and we’ll provide a detailed proposal.
Is there an upfront cost?
Because Aspen is a hardware-software solution, there is an upfront cost that covers hardware, configuration, setup, and training. The final upfront cost will ultimately be determined by the number of tablets that will be deployed, and the hardware we require to integrate with the nuances of your mill’s network and equipment. Contact us to discuss pricing in your operations.
What is the ongoing cost?
MADERA software is provided via a monthly subscription that will vary based on which modules are chosen, the size of the facility, and the number of facilities where the software is being used. Discounts are available for companies deploying MADERA across multiple mills.
Do you offer discounts?
Yes. Discounts are available for companies deploying MADERA across multiple mills. Additionally, a discount is offered to those companies paying their subscription up front annually, rather than monthly.
Can I cancel my subscription, or am I obligated for a minimum period of time?
We know that once you begin using MADERA, you’re going to love it, and wonder how you ever managed without it. However, should you decide at any point that you need to cancel your subscription(s), you can do so at any point, with no penalties.
Are there any hidden costs?
No. Because you are paying a subscription for each MADERA module, you will never face a bill for upgrades, enhancements, or new features on any module. As we refine, improve, and innovate, you will reap the benefits at no additional cost.
Training & Support
What kind of training do you provide?
Onsite training during install covers all roles — operators, supervisors, reliability leads, and managers — with the software running on your real data. We follow up with online refresher videos for new staff and ongoing check-ins for the first 30 days after on-site training is complete. Most customers find their teams self-sufficient within the first month.
How do I get support after launch?
MADERA provides ongoing support to every customer as part of the subscription. Your primary contact is the same team that installed your system. We’re working on integrated ticketing, and until that launches, support requests can be submitted through your account manager.
Don’t see your question?
Contact us using the provided form. We’d rather answer your specific question than have you guess.
